Traffic alerts
A traffic alert emails you whenever your site’s activity behaves abnormally — a sudden surge, a collapse in visits, complete silence, or a goal conversion falling off. You stay informed without watching the dashboard around the clock.
The four alert types
| Type | Identifier | Fires when |
|---|---|---|
| Traffic spike | traffic_spike | traffic rises above your threshold over the chosen window |
| Traffic drop | traffic_drop | traffic falls below your threshold over the chosen window |
| Silent site | site_silent | no visits are received during the chosen window |
| Goal conversion | goal_conversion | a goal drops off, by count or by rate |
- Traffic spike (
traffic_spike): useful to catch a feature, a campaign taking off, or an unexpected rush. - Traffic drop (
traffic_drop): warns of an audience drop-off — an SEO change, a broken link, a missing page. - Goal conversion (
goal_conversion): watches one of your goals. Two modes: count fires on a number of conversions, rate fires on a conversion percentage.
Creating an alert
- Open your site, then Site settings and the Alerts tab.
- Click New alert.
- Pick the type (spike, drop, silent site, or goal conversion).
- Set the threshold and the observation window. For a goal conversion, also pick the mode (count or rate) and the target goal.
- Choose the email recipient.
- Save.
The recipient must be a verified member of your organization: you can only send an alert to an address that belongs to the team and whose email is confirmed.
Cooldown
Each alert applies a cooldown after it fires. Until that delay elapses, the alert does not fire again, even if the condition stays true. This prevents a burst of emails for a single event and keeps your notifications meaningful.
Plan quota
The number of active alerts depends on your plan:
| Plan | Alerts |
|---|---|
| Solo | 1 |
| Starter | 5 |
| Growth | 20 |
| Scale | unlimited |
If you reach your limit, delete an existing alert or upgrade your plan from the Subscription tab of your organization settings.
What’s next
- Conversion goals — define one before a goal-conversion alert.
- Pricing — quotas per plan.
- See the alerts demo — alerts on a real dataset, no account needed.