Privacy policy
Last updated: October 3, 2026
Takt is an audience measurement service published by VSK. This policy separates two situations: the data we process for our own purposes, as controller (your account, billing, the newsletter, this website), and the statistics we produce for our customers about their own websites, where we act as processor.
1. Who is responsible
The controller is VSK, a French SARL with variable capital, 47 rue Vivienne, 75002 Paris, France, registered with the Paris trade register under number 105 185 789. Full details are at the bottom of this page.
VSK has not appointed a data protection officer, as the law does not require one for its activity. For any question or request, write to [email protected].
2. Takt’s two roles
- Controller for dashboard accounts, billing, security, service e-mails, the newsletter, support and the audience measurement of taktlytics.com. These processing activities are described in part A.
- Processor (GDPR article 28) for the statistics of our customers’ websites. The customer who installs Takt on their website decides to measure its audience: they are the controller of that processing and we carry it out on their behalf, under the data processing agreement. This processing is described in part B.
3. Part A: your data as an account holder
For each purpose, the table gives the data processed, the legal basis (GDPR article 6) and the retention period. Retention periods are enforced by automatic purge jobs.
| Purpose | Data | Legal basis | Retention |
|---|---|---|---|
| Create and manage your account | E-mail, first and last name (optional), avatar (optional), language, password hash (Argon2id), organizations and roles, date and version of the terms accepted | Performance of the contract | Lifetime of the account, then permanent erasure 90 days after deletion |
| Secure access | Encrypted two-factor secret, hashed recovery codes, passkey public keys, sessions and trusted devices with truncated IP address and browser | Legitimate interest in protecting accounts, and security obligation (article 32) | Sessions and trusted devices: expiry plus 7 days. Factors: until removed or the account is deleted |
| Organization audit log | Action, author, target, masked IP address | Legitimate interest: traceability and security of organizations | 12 months |
| Sign in with Google or GitHub | Provider identifier, e-mail, public name and avatar (openid, email and profile scopes at Google, read:user and user:email at GitHub) | Performance of the contract, at your request | Until unlinked or the account is deleted |
| Google Analytics 4 and Search Console integrations | Encrypted read-only access tokens (analytics.readonly, webmasters.readonly), imported aggregate statistics | Performance of the contract, at your request | Tokens: until disconnected. Imported statistics: 25 months |
| Subscription and billing | Organization, plan, status. At Stripe: name, billing address, e-mail, VAT number, payment method. Takt never sees your card number | Performance of the contract, and legal obligation for invoices | Lifetime of the subscription. Invoices and accounting records: 10 years (French Commercial Code, article L123-22) |
| Connected applications (AI assistants, MCP, API keys) | Authorized application, granted scopes, hashes of tokens and keys | Performance of the contract | Until revoked or expired |
| Service e-mails, reports and alerts | E-mail, language, sending preferences | Performance of the contract | Lifetime of the account. Every report contains an unsubscribe link |
| Organization invitations | E-mail of the invited person | Legitimate interest of the inviting organization | Expiry of the invitation, or 90 days after it is accepted |
| Newsletter | E-mail, language, date and version of the consent text, confirmation date | Consent, which you can withdraw at any time through the link in every issue | Until you unsubscribe. Unconfirmed sign-up: 7 days |
| Support | E-mail and content of your messages | Performance of the contract, or legitimate interest in answering you | 3 years after the last exchange |
| Technical logs | IP address, requested address, browser, timestamp | Legitimate interest: security and troubleshooting of the service | 21 days |
| Audience measurement of taktlytics.com | The same data as described in part B: Takt measures itself with Takt | Legitimate interest, measurement exempt from consent (French Data Protection Act, article 82) | 25 months |
Encrypted database backups are kept for 7 days. Erased data therefore disappears from every copy at most 7 days after its erasure.
5. Recipients and processors
Your data is accessible only to authorized VSK staff, and to the providers who help us run the service, each for its own part: hosting, traffic delivery, e-mail sending, payment, sign-in and integrations. The up-to-date list, with the country and the safeguard for each transfer, is on the subprocessors page.
We never sell or rent any data. We disclose it to an authority only upon a lawful request.
6. Hosting and transfers outside the European Union
Databases and backups are hosted in Germany by Contabo GmbH. Some providers are based in the United States (Cloudflare, Stripe, Google, GitHub). These transfers rely on those companies’ certification under the EU-US Data Privacy Framework and, failing that, on the European Commission’s standard contractual clauses.
7. Part B: statistics of our customers’ websites
When you visit a website that uses Takt, that website is responsible for measuring its audience. Takt does it on its behalf, without ever trying to find out who you are.
- Data recorded for each page view or event: page address, without its parameters or fragment by default; referring site reduced to its origin and path; campaign parameters (UTM); country, region and city derived from the IP address; browser, operating system, device type and screen width; event properties chosen by the website; a visitor identifier.
- Visitor identifier: an HMAC-SHA256 hash of the IP address, the browser and the website’s domain, computed with a random key that changes every day and is destroyed after 48 hours. It counts the unique visitors of a day, but cannot recognize you the next day or on another website. The raw IP address and browser are never recorded.
- No cookie, no storage, no persistent fingerprint: Do Not Track and Global Privacy Control signals are honored, and no profile is built.
- Retention: 25 months, then automatic erasure. A website’s statistics are also erased when the customer deletes that website or its organization, after a 90-day grace period.
This data is pseudonymized and, in practice, cannot lead back to a person. Takt is designed to meet the consent exemption that the CNIL (the French data protection authority) grants to audience measurement: purpose limited to statistics, no cross-referencing with other processing, retention of 25 months at most. The website that measures you remains responsible for informing you and offering a way to opt out.
To exercise your rights over these statistics, contact the website you visited. Since the visitor identifier is not linked to you, neither that website nor Takt can find your data (GDPR article 11), but you can always object to measurement. If you write to us, we forward your request to the website concerned.
8. Opting out of measurement
Turning on Do Not Track or Global Privacy Control in your browser is enough to stop being measured on every website that uses Takt. For taktlytics.com, you can also use the button below: it records your opt-out in this browser.
Your browser blocks local storage: turn on Do Not Track or Global Privacy Control to opt out of measurement.
9. Your rights
- Access and portability: in Settings, the “Download my data” button provides a full copy of your account data in a reusable JSON file.
- Rectification: you edit your profile from Settings.
- Erasure: you delete your account from Settings. It is deactivated immediately, then permanently erased 90 days later.
- Restriction and objection: you can object to processing based on our legitimate interest, or ask for it to be restricted, by writing to us.
- Withdrawal of consent: every newsletter contains an unsubscribe link.
- Instructions after your death: you can tell us what to do with your data after your death (French Data Protection Act, article 85).
- Complaint: you can lodge a complaint with the CNIL, 3 place de Fontenoy, TSA 80715, 75334 Paris Cedex 07, France, or with the authority of your country of residence.
For any request, write to [email protected] from your account address. We answer within one month, which may be extended by two months for a complex request, in which case we tell you within the first month.
10. Minors
Takt is not intended for children. In France, a person under 15 cannot alone consent to processing based on consent, such as the newsletter: the agreement of a holder of parental authority is then required (French Data Protection Act, article 45). If we learn that a sign-up was made without that agreement, we delete it.
11. Security
Traffic is encrypted (HTTPS). Two-factor authentication is required to access the dashboard. Passwords are hashed with Argon2id, third-party secrets and tokens are encrypted, backups are encrypted. In the event of a data breach that poses a risk, we notify the CNIL within 72 hours, and you without undue delay if the risk is high.
12. Changes
This policy may change. The date at the top of the page shows its latest version. We notify account holders by e-mail of any substantial change.
Data controller
- Legal name
- VSK
- Legal form
- SARL with variable capital (French private limited company)
- Share capital
- €3 (variable capital, €1 minimum)
- SIREN
- 105 185 789
- Trade register (RCS)
- Paris : 105 185 789
- VAT number
- FR83 105 185 789
- Registered office
- 47 rue Vivienne, 75002 Paris, France
- Publication director
- VSK's managing director
- Contact
- [email protected]